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Reklama na důchodové spoření v kontextu behaviorální ekonomie
Dlouhý, Ondřej
Dlouhý, O. Retirement savings advertising in the context of behavioural economics. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to determine the effect of advertising on individual's attitudes and intentions towards retirement savings. Key insights will focus on communication strategies such as humour and nostalgia. The literature review describes the psychology of advertisements, communication strategies of advertisements and important phenomena in behavioural economics, including narrow and broad framing, slow and fast thinking, and loss or risk aversion. To meet the objectives, advertisements for retirement savings on the Czech market are examined and then analysed in the context of aspects of behavioural economics. At the end of the thesis, recommendations are made for the effective development of communication strategies for retirement savings advertisements.
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Comparison of complimentary pension savings with regard to the client's age
KREJČOVÁ, Aneta
The bachelor's thesis deals with the comparison of complimentary pension savings and its advantages compared to 2015, with which the values are compared. The aim of the work is the comparison of the comparison of complimentary pension savings with respect to the age of the client. The theoretical part deals with the pension system, its characteristics, division, and changes. The next part is more focused on III. the pillar of the pension system and its changes after 2013. The practical part discusses the construction of a universal model for the evaluation of financial means of model examples. At the end of the work, these values are compared with each other and with a diploma thesis on a similar topic from 2016, according to which the models and criteria are determined. After comparing the values, a large influence of the high rate of inflation together with the low rate of profitability of individual pension companies was shown, which caused a lower amount of saved amounts and, in some models, even negative values of real interest rates.
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The pension reform in financial services
ŽÁKOVÁ, Lenka
The subject of the thesis is the analysis of the services that are offered within of the forthcoming pension reform in the Czech Republic, in order to find an optimal variant for the security of the citizens of the Czech Republic in the pensionable age.
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